The very fist Yoshinoya restaurant was opened in 1899 in a Tokyo fish market. Named after Yoshino-Cho the birthplace of restaurant founded Mr Matsuda the restaurant was known for selling fast, affordable meals. As far as dining was concerned fast food in this form was an entirely new concept in Japan and it was met with a great deal of enthusiasm from the people working and visiting the market.
The business was passed onto his son in 1958 who then went on to expand the business opening locations across Japan and overseas. Today there are more that 1,200 Yoshinoya restaurants in operation around the world.
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